Spending on direct mail is expected to increase $1B from 2009 to 2010. This year an estimated $45.5 billion will be spent - with impressive results. For every dollar spent in non-catalogue direct mail, companies received $15.22 in return. That added up to $445.8 billion in 2009. And email? Only $26 billion.* See you at the Post Office!
* source: "Power of Direct", Direct Marketing Association study. Deliver magazine, Dec. 2009
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