Tuesday, September 21, 2010

American Fact Finder


Around here we love printing, but working with data runs a close second. While I wouldn't consider myself a "numbers person," I really enjoy population statistics. For me, numbers mean more when I know they represent something about a group or a population subset. The ultimate tool is the American Fact Finder, which uses census data to provide amazing amounts of data. Here's a snapshot of the zip code where we work. What does your zip code look like?

Tuesday, September 7, 2010

What's for Lunch?


Here's an amazing story of how a restaurant used targeted direct mail to entice new customers. By using digital technology, the DM piece offered special coupons to potential new lunchtime customers. If you think a 24.5% response rate is good, read the rest here.