What's for Lunch?

Here's an amazing story of how a restaurant used targeted direct mail to entice new customers. By using digital technology, the DM piece offered special coupons to potential new lunchtime customers. If you think a 24.5% response rate is good, read the rest here.

One of the best articles I have read in awhile

Check out this article on " 7 Reasons Print Will Make a Comeback in 2011 "by Joe Pulizzi. I was just talking with a friend about companies only sending email communications. He said, "I get so much email now, the iPhone has made it even easier for me to delete emails without even opening them." It's time to re-think print!

Who Says Print is Dead

A friend of mine in the printing business found this interesting article in the New York Times on Zappos. Zappos is traditionally an online e-tailer that has embraced catalogs with more success than their traditional online store presence. Marketing across all markets requires different media to reach different audiences. Print is not dead, it’s just different than what we’ve known in the past.

All About Us

Welcome to the InfoVine blog! Our company helps organizations grow by providing communication services, techniques and tools. We do traditional and digital printing, with expertise in variable data and mail services (yes, "we speak postal...fluently!")

Thanks for visiting and stop by from time to time and see what we do!

Thanks, Steve.