Touchdown in 3...2...1!

I received an email the other day from Bed, Bath and Beyond. While I've subscribed to them for awhile, I admit that I subscribe to lots of emails (and delete a good portion without ever reading them). What caught my eye on this one is it told me to watch my mailbox for their next mailer -- and a special offer.

That very evening when I went home, the flyer (with a $5 coupon) was in my mailbox. And the next day, I made the 5-mile trip to the store to use it. These days it often takes a multi-pronged approach to reach consumers. And it works.

One of the best articles I have read in awhile

Check out this article on " 7 Reasons Print Will Make a Comeback in 2011 "by Joe Pulizzi. I was just talking with a friend about companies only sending email communications. He said, "I get so much email now, the iPhone has made it even easier for me to delete emails without even opening them." It's time to re-think print!