I received an email the other day from Bed, Bath and Beyond. While I've subscribed to them for awhile, I admit that I subscribe to lots of emails (and delete a good portion without ever reading them). What caught my eye on this one is it told me to watch my mailbox for their next mailer -- and a special offer.
That very evening when I went home, the flyer (with a $5 coupon) was in my mailbox. And the next day, I made the 5-mile trip to the store to use it. These days it often takes a multi-pronged approach to reach consumers. And it works.
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