A friend of mine in the printing business found this interesting article in the New York Times on Zappos. Zappos is traditionally an online e-tailer that has embraced catalogs with more success than their traditional online store presence. Marketing across all markets requires different media to reach different audiences. Print is not dead, it’s just different than what we’ve known in the past.
Friday, March 26, 2010
Who Says Print is Dead
A friend of mine in the printing business found this interesting article in the New York Times on Zappos. Zappos is traditionally an online e-tailer that has embraced catalogs with more success than their traditional online store presence. Marketing across all markets requires different media to reach different audiences. Print is not dead, it’s just different than what we’ve known in the past.
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