How many presentations have you been to where the well-meaning speaker gave you a photocopy of the PowerPoint presentation? The most effective use of PowerPoint is to present visual information to a group that backs up what the speaker is saying. So many times, you get a poorly-copied black & white version (or deck) of the presentation -- often stapled in the wrong corner (what’s up with that?) Many times you would dutifully cart it back to your office or cube or recycling bin….
We met with an existing client today and created a “leave-behind” presentation book. It contained the information that we shared in the meeting, plus some extras. It was very easy – and cost effective – to do and they seemed to really appreciate it. So next time, instead of a deck, think about what you want your audience to remember and leave that behind.
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