Mix your media for success

"...even Web-savvy young consumers like his daughters enjoy the idea of getting something in the mail addressed to them and are more than happy to respond, especially digitally...."

Here's an interesting article on how mixing your media - in this case, sending a targeted direct mail postcard with a internet call to action - makes a strong impact. Too often, business may think they can send one email and the customers will flock to them. If often takes mixed media for the message to be noticed.

Time to eat your font!

So being in the business, I thought I knew everything about printing, typesetting, etc.... Let's see if you can guess the origin of the word "font." We use it almost everyday, but where did it come from?

a) Appropriated from Old French, vont is the third person verb meaning "to go", inferred to mean "to go across the page."

b) Italian, fonti meaning water (from a fountain) since water was used in early printing presses

c) Old French, fonte meaning something has been melted, since molten metal was used in early printing in type foundries.

I admit I got this wrong, but it is C...think of the word "fondue"....who knew?

Welcome our newest "staff member"

Congratulations to our very own Mama Marlene, who gave birth today to a wonderful baby boy! Details coming soon!