"...even Web-savvy young consumers like his daughters enjoy the idea of getting something in the mail addressed to them and are more than happy to respond, especially digitally...."
Here's an interesting article on how mixing your media - in this case, sending a targeted direct mail postcard with a internet call to action - makes a strong impact. Too often, business may think they can send one email and the customers will flock to them. If often takes mixed media for the message to be noticed.
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