Around here we love printing, but working with data runs a close second. While I wouldn't consider myself a "numbers person," I really enjoy population statistics. For me, numbers mean more when I know they represent something about a group or a population subset. The ultimate tool is the American Fact Finder, which uses census data to provide amazing amounts of data. Here's a snapshot of the zip code where we work. What does your zip code look like?
Tuesday, September 21, 2010
Tuesday, September 7, 2010
What's for Lunch?
Here's an amazing story of how a restaurant used targeted direct mail to entice new customers. By using digital technology, the DM piece offered special coupons to potential new lunchtime customers. If you think a 24.5% response rate is good, read the rest here.
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