Yes You Still Need Business Cards

Here's a great article on Yahoo! Finance on the importance of traditional business cards. What's been the most memorable card you've ever seen? Some of the best we've done have been on the Indigo 7000. For one customer (an architect) , our designer made a "marbled" card, incorporating a logo and a clean, traditional font. Simple, yet elegant.

Indigo 4-to-1 marketing

One of the things I like most about our new Indigo 7000 is how we can print four 6" x 9" postcard on one sheet. Each card not only has variable text, but variable images as well. Customization is the key to being heard in today's crowded market place. You've heard about 1-to-1 marketing, I call this 4-to-1!

So What's with the Name?

Our new press is an Indigo 7000, so of course someone asks me where does the "indigo" come from? I love Wikipedia and found out that "India is believed to be the oldest center of indigo dyeing in the Old World. It was a primary supplier of indigo to Europe as early as the Greco-Roman era. The association of India with indigo is reflected in the Greek word for the "dye", which was indikon (ινδικόν). The Romans used the term indicum, which passed into Italian dialect and eventually into English as the word indigo." There is also a neat animation of the inner workings of the machine.

Meet "Baby"

Some people name their cars, some name their boats, and here at InfoVine we like to name our equipment. We've christened our new Indigo 7000 as "Baby." She prints faster, brighter - and best of all - more cost effectively than any digital offset printer. Baby is up and running and we invite you to stop by and see what she can do for you. (No gifts, please).

Guess What It Is

We are excited about our new Christmas present, but can you guess what it is?

a) Do-it-yourself jet engine

b) A new, turbo-charged Wheel of Fortune

c) An awesome slot machine from Vegas

d) A new machine in the InfoVine arsenal to help our customers communicate better, quicker and more cost-effectively (hint: pick this one)

The answer is d! Meet Houston's first HP Indigo 7000, an incredible advancement in digital offset printing. Stay tuned for more!