QR Codes Gone Wild

No, this isn't a post about Spring Break, but rather on the changing face of QR (Quick Response) codes. I love to see them evolve and grow in usage. The ever "with-it man" Trevor Eade at matcor added a Microsoft tag to his business card that leads to not just a website but a video! I recently saw an ad for the Houston Symphony that featured a MS tag in color. Both are great examples of using QR codes to draw in your readers in new ways.

Quick, Quick, Where Am I Going?

Quick Response (QR) codes are a growing trend. I was talking with a friend yesterday who said, "I just don't get it." A client of ours had recently designed an printed invitation to a golf tournament. On my iPhone, I used QRReader app (free one!) to take a picture of the code. Granted, I had to try twice (as my camera lens was filthy), but when it did work, it pulled up a map to the golf tournament. He was still skeptical, saying "why don't you just put a drawing of a map on the dang invite?" I then used my phone to route me there from my current location...and another QR fan was born!