Showing posts with label blogs. Show all posts
Showing posts with label blogs. Show all posts

Wednesday, January 19, 2011

Branding is nothing new


Local Houston author and brand-specialist, David Falloure, takes a unique look at historical branding in his new blog, Brands in History. Drawing from ancient sources, he "translates" these military campaigns and looks at them through the lens of modern branding principles. Truly a good read!

Monday, March 8, 2010

Not-so-junk mail

In her Frugal Confessions blog, author Amanda Grossman makes a case for reading and keeping direct mail she gets. "...companies in the same line of work are competing for our business. This helps us out because typically they will undercut the price of offerings of each other, making the consumer the winner in the end. But this also helps us out because I can now use these mailings and advertisements as a negotiating tool to call up our current providers and talk them into giving us a more competitive price."

She goes on to state, " If your current cable, home phone, insurance company, etc. is more expensive than a similar offering from another company, take the opportunity to call up your provider and ask them to reduce their price…or you will walk. They may ask you to prove this competitor’s price, in which case you will have the proof in your mailbox. "

Smart words indeed. Read the full post here.