Who Says Print is Dead

A friend of mine in the printing business found this interesting article in the New York Times on Zappos. Zappos is traditionally an online e-tailer that has embraced catalogs with more success than their traditional online store presence. Marketing across all markets requires different media to reach different audiences. Print is not dead, it’s just different than what we’ve known in the past.

A Tale of Two Fonts

We love anything to do with printing and consider ourselves to be somewhat of "font-geeks." This story on how changing fonts in an email can save ink (when printing) really made us laugh!

A little fun

We took a moment to have a baby shower for our very own Marlene. As usual, the guys took the baby shower games very seriously and got competitive. Check out our Facebook page for more photos.

Not-so-junk mail

In her Frugal Confessions blog, author Amanda Grossman makes a case for reading and keeping direct mail she gets. "...companies in the same line of work are competing for our business. This helps us out because typically they will undercut the price of offerings of each other, making the consumer the winner in the end. But this also helps us out because I can now use these mailings and advertisements as a negotiating tool to call up our current providers and talk them into giving us a more competitive price."

She goes on to state, " If your current cable, home phone, insurance company, etc. is more expensive than a similar offering from another company, take the opportunity to call up your provider and ask them to reduce their price…or you will walk. They may ask you to prove this competitor’s price, in which case you will have the proof in your mailbox. "

Smart words indeed. Read the full post here.

Alphabets

Today in 1956, the NATO Phonetic Alphabet was first used by the International Civil Aviation Organization to standardize airline pilot-to-tower communications. Not sure what this alphabet is? It's the familiar Alpha-Bravo-Charlie-Delta... system where each letter is represented by a word. What you may not know is that there were several previous versions, dating back to World War I. Previous alphabets were Apples-Butter-Charlie-Duf (what IS a duf?) or even Able-Baker-Charlie-Dog. What this tells us is that languages may change, so you need to continually adapt to be understood, whether it be the airport tower or your customer....