Monday, May 3, 2010

Animal Rescue: Adopt a Shelter Pet commemorative postage stamps announced


Postmaster General John E. Potter today unveiled the Animal Rescue: Adopt a Shelter Pet commemorative postage stamps and announced the Stamps to the Rescue promotional campaign.
We love stamps, we love rescue pets, so we think this is perfect! Learn More.

Thursday, April 15, 2010

Mix your media for success

"...even Web-savvy young consumers like his daughters enjoy the idea of getting something in the mail addressed to them and are more than happy to respond, especially digitally...."

Here's an interesting article on how mixing your media - in this case, sending a targeted direct mail postcard with a internet call to action - makes a strong impact. Too often, business may think they can send one email and the customers will flock to them. If often takes mixed media for the message to be noticed.

Thursday, April 8, 2010

Time to eat your font!


So being in the business, I thought I knew everything about printing, typesetting, etc.... Let's see if you can guess the origin of the word "font." We use it almost everyday, but where did it come from?

a) Appropriated from Old French, vont is the third person verb meaning "to go", inferred to mean "to go across the page."

b) Italian, fonti meaning water (from a fountain) since water was used in early printing presses

c) Old French, fonte meaning something has been melted, since molten metal was used in early printing in type foundries.


I admit I got this wrong, but it is C...think of the word "fondue"....who knew?

Monday, April 5, 2010

Welcome our newest "staff member"


Congratulations to our very own Mama Marlene, who gave birth today to a wonderful baby boy! Details coming soon!

Friday, March 26, 2010

Who Says Print is Dead

A friend of mine in the printing business found this interesting article in the New York Times on Zappos. Zappos is traditionally an online e-tailer that has embraced catalogs with more success than their traditional online store presence. Marketing across all markets requires different media to reach different audiences. Print is not dead, it’s just different than what we’ve known in the past.

Thursday, March 25, 2010

A Tale of Two Fonts

We love anything to do with printing and consider ourselves to be somewhat of "font-geeks." This story on how changing fonts in an email can save ink (when printing) really made us laugh!


Thursday, March 11, 2010

A little fun


We took a moment to have a baby shower for our very own Marlene. As usual, the guys took the baby shower games very seriously and got competitive. Check out our Facebook page for more photos.