Quick, Quick, Where Am I Going?

Quick Response (QR) codes are a growing trend. I was talking with a friend yesterday who said, "I just don't get it." A client of ours had recently designed an printed invitation to a golf tournament. On my iPhone, I used QRReader app (free one!) to take a picture of the code. Granted, I had to try twice (as my camera lens was filthy), but when it did work, it pulled up a map to the golf tournament. He was still skeptical, saying "why don't you just put a drawing of a map on the dang invite?" I then used my phone to route me there from my current location...and another QR fan was born!

QR codes - with a twist

Check out these intersting QR (Quick Response) codes used as Valentine's Day stamps in the Republic of China (Taiwan).

Branding is nothing new

Local Houston author and brand-specialist, David Falloure, takes a unique look at historical branding in his new blog, Brands in History. Drawing from ancient sources, he "translates" these military campaigns and looks at them through the lens of modern branding principles. Truly a good read!

American Fact Finder

Around here we love printing, but working with data runs a close second. While I wouldn't consider myself a "numbers person," I really enjoy population statistics. For me, numbers mean more when I know they represent something about a group or a population subset. The ultimate tool is the American Fact Finder, which uses census data to provide amazing amounts of data. Here's a snapshot of the zip code where we work. What does your zip code look like?

What's for Lunch?

Here's an amazing story of how a restaurant used targeted direct mail to entice new customers. By using digital technology, the DM piece offered special coupons to potential new lunchtime customers. If you think a 24.5% response rate is good, read the rest here.

One of the best articles I have read in awhile

Check out this article on " 7 Reasons Print Will Make a Comeback in 2011 "by Joe Pulizzi. I was just talking with a friend about companies only sending email communications. He said, "I get so much email now, the iPhone has made it even easier for me to delete emails without even opening them." It's time to re-think print!

Our New Sign

We got a new sign today which will help folks find us a bit easier. Judy plays "Vana White" and proudly shows it off!