American Fact Finder

Around here we love printing, but working with data runs a close second. While I wouldn't consider myself a "numbers person," I really enjoy population statistics. For me, numbers mean more when I know they represent something about a group or a population subset. The ultimate tool is the American Fact Finder, which uses census data to provide amazing amounts of data. Here's a snapshot of the zip code where we work. What does your zip code look like?

What's for Lunch?

Here's an amazing story of how a restaurant used targeted direct mail to entice new customers. By using digital technology, the DM piece offered special coupons to potential new lunchtime customers. If you think a 24.5% response rate is good, read the rest here.

One of the best articles I have read in awhile

Check out this article on " 7 Reasons Print Will Make a Comeback in 2011 "by Joe Pulizzi. I was just talking with a friend about companies only sending email communications. He said, "I get so much email now, the iPhone has made it even easier for me to delete emails without even opening them." It's time to re-think print!

Our New Sign

We got a new sign today which will help folks find us a bit easier. Judy plays "Vana White" and proudly shows it off!

Indigo 4-to-1 marketing

One of the things I like most about our new Indigo 7000 is how we can print four 6" x 9" postcard on one sheet. Each card not only has variable text, but variable images as well. Customization is the key to being heard in today's crowded market place. You've heard about 1-to-1 marketing, I call this 4-to-1!

Animal Rescue: Adopt a Shelter Pet commemorative postage stamps announced

Postmaster General John E. Potter today unveiled the Animal Rescue: Adopt a Shelter Pet commemorative postage stamps and announced the Stamps to the Rescue promotional campaign.

We love stamps, we love rescue pets, so we think this is perfect! Learn More.

Mix your media for success

"...even Web-savvy young consumers like his daughters enjoy the idea of getting something in the mail addressed to them and are more than happy to respond, especially digitally...."

Here's an interesting article on how mixing your media - in this case, sending a targeted direct mail postcard with a internet call to action - makes a strong impact. Too often, business may think they can send one email and the customers will flock to them. If often takes mixed media for the message to be noticed.